A bot sometimes feels more natural. Every company sends out emails and newsletters. Every company has a contact list. Customers mailboxes are bombarded with special offers. However chatbots are still relatively new and they are not yet that widespread. Customers who already ignore newsletters might want to engage with a chatbot. I can even support this theory with facts. This case study shows that users like to interact a lot with bots.
pasted image The bot received on average about . minutes. pasted image Customers and chatbots are interacting with each other in new ways. The shopping bot Madi is a good example of this. The user takes a philippines photo editor portrait photo and Madi then suggests a new hair color based on current hair color face shape and other factors. Bots offer creative new possibilities and are fascinating which is why they are ideal for increasing brand loyalty.
Meaningful conversations Can you have a meaningful conversation with a robot It all depends on how you define meaningful conversation. Of course a bot cannot put itself in your shoes or show compassion. Kann is so thin Perhaps. However the question should be Can the bot provide a customer with a pleasant shopping experience In this case the answer is clearly Yes. Bots can make product suggestions and provide the customer with a great experience.