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In addition to advertising directly operated by companies, influencers are also actively used to spread the word. Can be operated quickly Advertising on SNS is mainly performance-based advertising that adjusts the placement and content in real time based on user reactions. Since you can measure the number of impressions, clicks, conversions, etc., you can make improvements and plan strategies in real time. Another big advantage of SNS advertising is that it saves you time and advertising costs. Disadvantages of operating SNS advertising Social media advertising also has its own disadvantages. Ineffective if proper targeting is not done SNS ads do not display the same ad to everyone who views it, with some exceptions, but instead deliver ads to specific demographics after analyzing attributes and behavior.

If you can reach people who are interested in your product or will be inter Laos Phone Number Data ested in it in the future, you will likely get results, but if you reach people who have no interest at all, you won't get the desired results. Therefore, careful analysis and targeting are required before advertising. Specifications vary depending on the platform Even though it is simply called SNS, each platform has different features, user base, and advertising forms. In order to maximize advertising effectiveness, analyze and choose which SNS is suitable for your company. If you advertise on multiple SNS, you will need to change the content and method of advertising for each platform. Human resources with specialized knowledge and experience are indispensable in changing operational methods for each targeting and platform.



Four points for successful operation of SNS advertising Here are four points to focus on in order to successfully operate SNS advertising. If you are a company or person in charge of starting SNS advertising operations, please take a look. Thoroughly analyze and target In order to succeed in advertising, not just on SNS, it is important to clearly set the target audience. Basic attributes include age, gender, location, interests, time, day of the week, etc., but in the case of SNS advertising, in addition to this, the company's site usage history, behavior on SNS, keywords, etc. are also taken into account to target the target. Make settings. Utilize analyzes and frameworks that allow you to set target groups in detail, such as persona analysis.