Give him the opportunity to complete his

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Suggest taking Action Is the prospect convinced? decision-making, easily and immediately! This last step of the AIDA method is materialized by a CTA (call-to-action) button or a redirection link to a product page, depending on the objective of your marketing content. The form and content of the means of taking action must be careful: The CTA button or redirect link must be clearly visible. Playing with shapes, fonts and colors makes it stand out even better.

The text of the button or link must convince the Phone Number Data prospect. Examples: “Benefit from a free trial”, “Request a discovery interview”, “Win ​​new customers with XXX: download the white paper”… 4 examples of application of the AIDA method The AIDA method for writing a blog post When writing blog posts, you think about SEO . Beyond this technical aspect, consider the AIDA method to effectively structure your text content. A title that attracts attention , by its form and by its content.



Looking at the competition allows you to write a title that stands out, to better capture the reader. An image that arouses emotions . Illustrating your article with a funny or surprising image gives you the advantage! A relevant introduction . Be sure to arouse the personal interest of your target at the very beginning of the content, so that they continue reading. Hard-hitting arguments. You must keep the promise you made in the title and in the introduction to your content: your arguments must interest your target and correspond to their needs and expectations.