Oh! These are “aggressive” a

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Go and other graphic representations; renewal of the offer of products or services; launch in different markets or sectors; change in the tone of communication with clients and leads; modification of the commercial name. Oh! These are “aggressive” actions, right? But sometimes it is the best alternative (or the only one) for the Marketing or Marketing department. That is why the objectives of this strategy must be known very well.

ADVERTISEMENT We will talk about them below! What are the objectives Iran WhatsApp Number Data of Rebranding? “When should I do a Rebranding?” It is a question that many entrepreneurs and businessmen ask themselves. To answer it, it is necessary to understand what the main objectives of this strategy are and among them are the that we will explain in the following lines. Image deterioration repair For various reasons, companies from different sectors can have a really deteriorated corporate image . There are many factors for this to happen, such as the launch of a defective product, large-scale legal accusations, or simply a lack of adaptability to the digital age. In these cases, Rebranding stops seeming like a risky decision and becomes a necessity.



Elimination of prejudices and paradigms A brand can be successful and, at the same time, be viewed with certain doubts and prejudices by its regular customers and the rest of the market. For example, despite being a very profitable company with excellent sales levels, many McDonald's users are concerned that the chain's food is unhealthy and, therefore, they consider the alternative of lowering their consumption levels or seeking new options. The brand understood the problem that this could generate, specifically in Europe, and developed a Rebranding project on the continent, which included replacing red with green as the main corporate color, with the aim of assoc