If there is an ongoing SEA campaign

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Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now A single keyword easily tempts you to keep “the” user in mind. However, there is no such thing as “the” user; in fact, there can be a variety of interests behind a search query. Perhaps a user intention is currently being completely neglected on the site - then this topic can certainly be found among the competition. In the end, your search results should cover all important questions.


Tip 3: Listen to Aunt Google! Sometimes a different page ranks than the one India Car Owner Phone Number List you wanted. This is often an indication that the searcher actually prefers an alternative site. It is worthwhile to better align this alternative with the corresponding keyword. Is a subcategory ranked in addition to the main category? Maybe this subcategory is exactly what the user is really looking for. In such a case, we aligned the subcategory with the keyword of the main category - and things went up. Tip 4: Learn from your SEA colleagues! The colleagues who take care of Adwords think a lot about what an attractive search result looks like. However, the click rate in the search results also has an impact on the ranking in the SEO area.



SEOs should invest a lot of time and brains in formulating a high-click snippet. I can only recommend picking the best ad text for the keyword. Tip 5: 1st place is not enough! get all the clicksOf course, first place is always the ultimate goal. But the click rate only reaches its maximum at 100%. There is always an even better snippet and so even if you are in first place you can still get more traffic. The particularly good thing about it: Especially if you are firmly in first place, you have particularly productive and comparable data on the click rate in the webmaster tools.