Than advertising space which may be

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More beneficial for our business. Quote: RTB is the purchase of advertising space in real time How to choose the right recipients? Using demographic and interest data as well as information indicating the willingness to purchase the selected product. How to create a user profile? Based on information contained in the data warehouse thirdparty data providers or collected by the advertiser itself i.e. firstparty data. Thanks to the RTB model you can meet your business goals more effectively and work on your brand by creating image and sales campaigns. Thanks to retargeting campaigns you can adapt to the preferences of your customers faster and easier than in the case of traditional advertising campaigns. Read also:

ABM what is it and how to effectively implement it in your company? How does realtime bidding work? In short after the user enters a given website a bidding begins among advertisers as to which ad will be Australia WhatsApp Number Data displayed. The ad with the highest bid per impression is automatically selected. Approaching the topic a bit more broadly you should know that RTB is an entire ecosystem . Its elements include not only advertisers but also publishers SSP and DSP platforms as well as data warehouses. Publishers who want to sell advertising space for the highest amount cooperate with SSP platforms i.e. Sell Side Platform and Supply Side Platform. The sale takes place by auction in real time.



The most popular SSP platforms include AdMeld DoubleClick and PubMatic. Advertisers bid for a given space cooperating with DSP platforms. The platforms rely on collected user data and on this basis support the process of setting the pageview rate. The most famous DSP platforms are Criteo Triggit and myThings. Quote: An example of using the ad RTB model is retargeting Where does user information come from? Information about users is provided by data warehouses . Examples of such structures are NK AudienceScience and Peer. Although the entire RTB process seems complicated it usually takes less than  milliseconds. Thanks to this the user of a given website does not .