You can create ads with images or videos

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For example, if you sell women's underwear products online at low prices, you can choose to target female users who are interested in women's clothes and online shopping, but exclude the interest in luxury goods, not matching with your target audience.Facebook Detailed Targeting 3. Instagram Ads Valid from this year and in Romania, ads on Instagram are an excellent opportunity for brands that want to grow their community on this network and keep their audience up to date with news.


Instagram adsAds are created from Facebook Ads Manager, selecting as Instagram Placement ., but don't forget to keep in mind that Instagram is a channel based on visual content, so it is advisable to create ads with original content that stands out. 4. Google Phone Number Data AdWords Customer Match Customer match allows the creation and targeting of a custom audience by uploading a list of email addresses that use the Gmail service. Thus, you can target a specific audience, which is interested in your brand and is in different stages of the buying process.



Moreover, based on the audience created by matching, you can then create an audience similar to this one, which you can use in Google Display campaigns. Using customer match , you can reach your audience through ads in Google search, Gmail or YouTube, while users are logged in with their Gmail addresses. Depending on the objectives of the campaign, you can upload your list of subscribers to the newsletter or the email list resulting from the offer requests on your website. 5.