Marketing uses various techniques to

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Encourage consumers to talk about the brand and generate positive opinions about the services and products it offers. What are the benefits of buzz marketing? Advantages Buzz marketing very effectively uses user recommendations and the fact that  of people trust online reviews written by other consumers as much as recommendations from personal contacts. The most important benefits of word of mouth marketing are: Ranges Buzz marketing increases the brand's reach and creates its image without traditional advertising.

And according to Nielsen, as many as  of consumers believe more in the suggestions of friends and family than in advertisements. Word of mouth marketing allows you to easily reach potential customers. By Algeria WhatsApp Number using very popular communication channels, such as social media, forums, blogs and hobby websites, buzz marketing gives an opportunity to reach a group of consumers potentially interested in a given brand's offer, content and products. Credibility The high credibility guaranteed by wordofmouth marketing is also important. What does this mean in practice? People browsing the Internet have little trust in advertising. A popular paid promotion can be intrusive. It uses advanced software to track users and suggest products that match their interests. In turn, the exchange of information between users of a given brand's products on a public forum is honest and stems from the need to share their own opinion, not for profit .



As many as  of consumers indicate word of mouth as a key factor influencing their purchasing decisions. Read also: How important is recommendation marketing in purchasing decisions? Does not block resources Activities using buzz marketing do not require huge marketing budgets. Sometimes, all you need is a tool to monitor mentions and a person who knows how to facilitate conversations about a given brand's products and services with potential consumers. A good discussion carries itself. After that, she no longer needs special supervision. You just need to monitor for negative opinions and direct questions to the brand. In such .