Scale your business Building an SEO

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bBusiness takes a lot of time and effort. I’m making it sound simple in this blog post, but there will be many unknowns along the way. You’re unlikely to build a million-dollar agency overnight. For that reason, my advice is not to concern yourself with “scaling” or hiring staff until your revenue is in the mid-five figures per year. That’s not to say that you should shy away from hiring freelancers or virtual assistants (VAs) in the early days of your business. It’s wise to delegate tasks when things start gaining traction and you’re feeling overwhelmed. But in my opinion, it’s not wise to hire full-time employees until your cash flow is stable and you’re confident you can actually afford to keep them on. If you’re not yet at that stage, keep grinding. I know from experience that it probably won’t happen as fast as you’d like. If you are at that stage, you have two options: Keep things as they are Start hiring and scaling your business Given the constant “hustle” mentality in the industry, I think it’s important to remind ourselves that the first option actually exists.


Not everyone wants to scale their business to six or seven figures per year. If you’re happy indian phone number with your turnover and workload as an SEO freelancer, there’s no shame whatsoever in keeping things that way. This is precisely why I never ended up “selling” to the email list I mentioned earlier. It took me a while to realize this, but I never really wanted to start an SEO agency. I was quite happy working for a few clients and having a comfortable life. But let’s say that you do want to scale your business; how do you do it? In theory, it’s simple: Productize your services Hire people Productizing your services is where you standardize your offering and create a repeatable, step-by-step process for delivering it to clients. It’s beneficial because it makes services easier to deliver and makes it easier to hire staff. Speaking of staff, that’s the second part of the equation.



It’s impossible to scale your business without bringing other people on board because you only have so many hours in the day. Recommended reading: How to Outsource SEO (Simple Framework) Final thoughts Most of the advice above is based on my experience. It’s worth pointing out that there are many ways to build a successful SEO business. This is just the way I did it. Let me know on Twitter if you have any questions. Joshua Hardwick Article by Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Keep Learning YouTube SEO: How to Rank Your Videos From Start to Finish Do you want to rank your videos in YouTube? Learn how we increased our YouTube search views by nearly 400% in 7 ½ months, and how you can do the same.