The best Marketing 4.0 strategies that can be applied in your industry

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Marketing 4.0 is a consequence of several technological processes that caused consumers to change the way they find and buy products and services.

To deal with this new moment, your indu Chinese Overseas Asia Number Data stry must plan dynamic actions based on consumer behavior.

This requires a lot of planning, as well as analytical study to choose the best virtual channels.

But how to do all this? And what, in practice, is Marketing 4.0?

Don’t worry, because we produce exclusive content on the topic and we will help you make your industry a protagonist in this new moment in marketing!

Check out the topics covered:

What is Marketing 4.0?
Digital purchasing platforms
Multichannel presence
More efficient monitoring
Greater customer appreciation
What is Marketing 4.0?

The term Marketing 4.0 was created by American professor Philip Kotler, author of the book of the same name that deals with the evolution of digital media and the influence this had on the way people do business.

But what exactly is Marketing 4.0?

In Philip Kotler's own words, it is about the digital revolution and a new way of attracting consumers centered on online media, such as social networks, marketplaces and blogs.

This does not mean that people will stop investing in traditional media, such as radio, television and newspapers, but they must know how to reconcile these two ways of marketing.

In short, Marketing 4.0 consists of the challenge that companies must face to generate engagement with the public.

This is because of how easy it is for consumers today to find anything on the internet.

Therefore, it becomes necessary to adapt to the profile and preferences of customers, and not impose your products and your way of serving them.

In other words, Marketing 4.0 is a concept based on the idea that, thanks to technological evolution, the power to shape the market has been passed from companies to consumers.

An example of this is the absence of intermediaries in several purchasing processes, especially those related to services.

Companies like AirBNB, for example, leave almost the entire process of buying and selling services in the hands of users themselves.

This makes marketing more horizontal, that is, just like the company, the customer also provides important information, establishing a product co-creation process.



Other factors that contributed to Philip Kotler's theory are the popularization of social networks and the massive presence of Google.

This caused several barriers between companies and consumers to be broken down, requiring more interactive and equal contact between them.

Evolution of marketing
Before we move on to the next topics and give you tips on how to adapt to these transformations, let's talk a little about the other phases of marketing. Check out:

Marketing 1.0
It was born with the industrial revolution and was known as “Product Marketing”, as it was extremely focused on offering only the merchandise, without providing any additional experience.

Furthermore, in Marketing 1.0 competition was practically non-existent and the consumer market was still emerging.

Marketing 2.0
This phase came along with the Information Age, in which people could now compare companies and products through devices such as television.

In other words, with Marketing 2.0 there was a need for companies to also think about consumer preferences.

With this, competition and consumer science were born.