We will start from intelligent artificiality

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Assess market trends. Research market trends to understand where the industry is heading and how relevant your products or services are. This could be the study of new technologies, advertising strategies, changes in consumer behavior. Formulate your conclusions. Based on the data obtained, it is possible to draw conclusions about the state of the market and make decisions on the further development of the company. For example, this could be a clear definition of the target audience, the development of new products or services, or a change in advertising strategy.

In the seond lesson of the free course “Internet Marketing in Minutes” you will learn how to find your target audience, identify their needs and segment them into different groups. Creating a unique selling proposition A unique selling proposition Web Development Services USP is a feature of a product or service that distinguishes it from similar products or services of competitors. A USP helps potential customers understand why your offering is better than others and why they should choose you. Below are two examples of successful USPs. Apple “ Think Different” The slogan "Think Different" was launched by Apple in and became one of the most successful unique selling propositions in the company's history.



This slogan embodied Apple's philosophy - they not only create products, but also change the world. The USP encourages customers to start thinking differently and join this mission. At the same time, IBM's slogan was “Think!” Think!. The "Think Different" slogan also served to more clearly challenge the choice of consumers who preferred IBM-compatible PCs to Apple products. Apple continues to use this slogan in its marketing campaigns, and it is still associated with innovative products and high quality. True, this slogan is no longer heard in the European Union, since the company lost a court case in the EU for the right to use the slogan.