Here’s an example from our guide to 301 redirects

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These are sections listed in our table of contents: Recommended reading: What Are Sitelinks? How to Influence Them Include ‘linkable snippets’ Linkable snippets are pieces of information that entice people to link to your blog posts. Getting more links is important because they’re a known ranking factor. Google has told us this on many occasions, and we also found a clear correlation between backlinks and organic traffic in our study of over one billion pages. But how do you know what constitutes a ‘linkable snippet’ for your topic? Here’s a simple method: Plug the top-ranking page for your keyword into Ahrefs’ Site Explorer Go to the Anchors report Look for common reasons in the anchors If we do this for one of the top-ranking posts for “SEO techniques,” we see many people linking due to statistics.

We can probably entice more people to link to our post on the topic by including us phone number list similar statistics. If we do this for one of the top posts about SEO copywriting, we see many people linking because of two unique concepts: If we wanted to get more backlinks to our post about SEO copywriting, we should probably include a couple of our own unique ideas in the post. Add schema markup Schema markup is code that helps search engines to better understand and showcase your content in the search results. For blog posts, the main use of schema markup is to win rich snippets like this: Rich snippets can increase clicks and lead to more organic traffic to your blog posts. So how do you know if you should add schema markup to your post? Here’s a quick cheat sheet: Recommended reading: Rich Snippets.



What Are They and How Do You Get Them? Add internal links Internal links are links from one page or post on the same domain to another. They’re important because they boost the ‘authority’ of pages and help Google to understand what a page is about. This is why it makes sense to add relevant internal links to every blog post you publish. You can find relevant opportunities with Google. Just search for: site:yourwebsite.com "main keyword for your post" For example, if your blog post is about flank steak, then you would search for: site:yourwebsite.com "flank steak" This will return the pages on your site mentioning your post’s target keyword: It’s then simply a case of linking these words and phrases to your new blog post where relevant.