AdWords experience” won’t be available to everyone until December.

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And we’ve got a roundup of all the updates right here.Google Marketing NextBetween sweeping aesthetic alterations, a bunch of new audience features, and oodles of buzzwords, Google Marketing Next did not disappoint.The good news: our AdWords overlords have bestowed on us a bounty of exciting new features that’ll enhance your digital marketing strategy.The bad news: you’ve got some learnin’ to do!google marketing next 2017 keynote themesThe overarching themes of the day (and upcoming year) were user intent, data, and machine learning.I’d say the event was underpinned by another word: context.


Adwords shift towards context vs keyword targetingRecent changes to Benin WhatsApp Number  AdWords (I’m looking at you, Exact-ish Match keywords) have led the digital marketing community to declare the beginning of the end for keyword-centric advertising; in its stead, we’ll work with semantic and contextual information, targeting audiences, not clicks.Between machine learning and the rise of voice search (which apparently makes up 20% of all mobile searches) today’s announcement did little to slow the march towards a keywordless future.This isn’t necessarily a bad thing.Some of the new features announced today will make it easier to find prospects, while others will help you cater to their explicit needs from your first interaction the point of sale and beyond.Intrigued?Let’s dig into the 11 most interesting features and changes announced at Google Marketing Next.




AdWords Has a New UIGoogle is billing this as “the most powerful change [they’ve] made to how advertisers visualize and manage their campaigns in over 15 years.” And it’s easy to see why. The new AdWords UI is sleek. It’s sexy. It’s everything the clunky old UI, with its overlapping shades of grey and unfindable sub-menus, is not.adowrds changes 2017 new interfacecThat being said, you needn’t worry about wrapping your mind around the whirring new labyrinth just yet: despite the fact that millions of advertisers already have access (and can vacillate between the old and new UI’s at will) the “new .