Conducting Market Research

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Now that we’ve discussed why market research is so important and how it fits into your overall business strategy, let’s talk about a few different ways to approach market research. Essentially, there are two basic ways to conduct market research. Both of these approaches provide value in different ways and it is generally.

A good idea to use both whenever possible. The first way to do market research is to get data from a variety of sources. If you already sell products or services, look at your Malaysia Phone Numbers 22 Million List customer data. Who is buying your product? What kind of marketing messages do they respond to? What trends has your sales team noticed? Online platforms like Google Analytics,



Google Trends Google Trends is a very important source of information about what internet users, and therefore your potential customers, are searching for on a daily basis. You can see by country and city how often a word is searched and where, and what other words.