Surveys are an effective

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For example, if you change your digital strategy to double the traffic on a given product and the number of in-store sales of the product in question increases, we can probably conclude that there is a correlation between the increase in views on that product. product and the act of purchasing more frequently. Combine online and offline data Customer information, such as email addresses, is extremely valuable for analyzing the ROPO effect. Use this data and the customer profile to generate insights into and improve previous stages of the customer journey.

You can also link this data to profiles on AdWords and Facebook to link your physical sales wedding photo editing service  to ad clicks. Field surveysway to measure the ROPO effect in real time. Ask customers checking out what attracted them to come to the store and purchase the product in question. Tips for leveraging ROPO in your cross-channel strategy Work on your local visibility online by favoring mobile: If you have one or more physical points of sale, it is essential to highlight them in your digital strategy on your website and via other online location services.



We recommend that you rely on tools like Store Locator. It allows you to facilitate access to your stores by listing the geographic locations of all your points of sale and, ideally, their geographic distance from your visitors. Google My Business is an excellent tool that allows you to offer a detailed file containing information on geolocation, opening hours, etc. of your points of sale. They are visible to everyone on Google Maps and on Google search engines. Make sure you fill out your listing correctly name, description, hours, link to your website to maximize your visibility on search engines.