To understand the nuance a little more,

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Thats what we try to do most of the time. This is what you generally want to do with your marketing and sales actions you try to convince the buyer that you are the best choice for them. The problem with that is that there is often no connection between what people think and what they do. Even if your prospects are convinced that you are the best, they will not necessarily choose you. Many people are convinced that smoking is not good for their health. Yet they continue to smoke. Many of us are convinced that it is essential to act for the environment. However, we do not change our habits.

On the other hand, to persuade is to put the other into action. Where convincing acts Albania WhatsApp Number on peoples intellect, persuading rather affects emotions and the mechanics of decisionmaking. it is important to look at the decisionmaking process. The importance of persuasion for Marketing and sales We make decisions based on emotion and then try to rationalize it To fully understand the importance of rhetoric in your marketing and sales strategy, you must first understand the buyers decisionmaking process.



In the introduction to the Podcast, I present to you an anecdote that I experienced while editing the issue. Listen to it and you will immediately understand the decisionmaking process. To put it simply, we make the majority of our decisions based on emotion anxiety, pain, fear of missing an opportunity, etc. Then, to reassure ourselves, we take inventory of the rational arguments in order to reassure ourselves about the relevance of our decision. Example  If I bought this piece of furniture, its not because the seller told me that there was only one left in stock and that he had customers on the spot.