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Before we jump right into it, if you’re interested in signing up to explore Rank Tracker’s SEO functions, click here. What is Rank Tracker? Rank Tracker by SEO PowerSuite is one of the pioneers of rank tracking tools. It started around 2004, just at the time when rank tracking had only been conceived as an idea. Rank Tracker takes keyword data from several sources. First of all, the tracker tool integrates with Google Analytics, Google Search Console, and Keyword Planner. It means the statistics shown such as impressions, clicks, organic traffic, and CTRs are pretty close to what really happens within Google.

Second, the company handles its own keyword database, which they claim is one of the most extensive keyword databases out there. The software comes with its own metrics to calculate competition and ranking potential, for CY Lists example, Keyword Difficulty, Keyword Efficiency Index, and InLink Rank. Now that you know a little bit more about the tool, let’s move on to review the inside of Rank Tracker. Rank Tracker Overview Rank Tracker is a highly adjustable s the predesigned interface. You can create your custom workspaces, leaving only the pieces of information that you need.



Rank Tracker Quick Filters The tool contains multiple helpful features such as: Target Keywords (with Rank Tracking and Keyword Map) Keyword Research SERP Analysis Competitor Research The other two modules left (Domain Strength and Reports) serve as quick reporting features. Here’s how each feature can be beneficial to your SEO. Check Organic Rankings The tool’s Rank Tracking feature allows you to quickly review your organic rankings. The default workspaces provide you with basic ranking information such as the ranking summary, ranking details, and keywords in the Top 10. The Ranking Progress tab shows you the difference in ranks between the actual and the previous position.